.gapnap.com

Events

Its funny . Ever since Music Master Cheras came about Sept 2011 .

Suddenly , another 2 new babies were born – Music Master Distribution & Music Master Events .

Today , i am going to blog about – Music Master Events . (Basically , a sound & light company)

How the whole thing came about was …In the past , we do events – we do have our own mini sound system , but for big shows we normally sub out to a bigger sound company , or collaborate with one .

It was beginning of Oct 2011 , out of a sudden, we got ALOT of secured events (i don’t know how don’t ask me). Hey man , not just any shows , we had clients for corporate , politicians , medium sized businesses – all paying up their deposits..i say – It was time to rise up .

Music Master SS2 decided to invest in the sound & lights industry.

(Finally, we are playing with moving heads , 18′ sub woofers , sound man and stuff , COOL !!!!!!!) .

Within a week , we pulled all the triggers , made our purchases and got all our shit together .

Here’s a “scene” of us , getting ready ….

.

.

.

.

Okay okay , i know alot of people are saying – Events industry is good , it is stressful but it is a profiting business .

Well , here are my thoughts after being in this business for 3 months .

This business is SO different than the ones that i did before . 

Here is a common business scenario (lengthy but i promise i have a point) :

In life , we cannot escape - inflation .

Price of goods will always increase , products will always become more and more expensive every year .

Because of that , any products-based business will have a higher sales figure every year  (because of the price hiked)

Sales increased ,  but at the same time the expenses increase too .

Expenses comprise of your 15% increment in salary , shipping cost increase , license cost etc etc …Come to think about it , this is a perfect economic cycle . A balance between the inflation level , income level , expenses and cash .

That is why , last time Gibson is only RM8000 new . Today it is RM14,000 .

Your rental price increases every year .

Your college fee increases every semester .

Chicken Rice is RM5.50 , no more RM3.50 .

and so on …you get the idea , generally ..price increases every year. Alot of businesses gain more sales by the price hike !

But in sound and lights , this is not the case .

Your product (which is rental) doesn’t increase in price every year . In fact , it stays the same or decreases (as new event companies begin to enter and spoil the market) .

The only WAY you increase your sales , is by getting more contacts , getting more events . That also equals to more work .

Even though the Events industry is a big and stable industry (recession proof) . I would say it is one of the most challenging business ever .

Challenging , but i wont regret this .

 

Share on Facebook