Bullets for Apple
Ever since i got into the iCulture , i notice many Android Fans/Anti Iphone users constantly bring up the “IOS vs Android” issue when they are having a conversation with me .
They throw questions such as “Why did you buy an iphone? Did you do any research? “ .Then they go on comparing the hardware , the customization , the future of iphone without Steve Jobs etc .
The only thing , an iphone user is left to argue back is “Yes , your phone is more powerful than my phone , but i still , like my iphone better” . It shows that we do not buy an iphone because of its price and its specs , but because we believe in the iphone and the iCulture .
How many of you iphone users have been into this situation ?
We need a new strategy , we need a game plan . We need more BULLETS . Today you are going to get some , to argue back .
This is an article written by Samuel Law . I like it . Enjoy .
Why do geeks exist?
to all the geeks in the world who feel cool being a geek:
a geek exists, simply because tech industry giants never did their job well, remember a time when we were all using PCs, we all knew how to reformat a computer, how to replace ram or graphic cards, we all knew about latest processors in the market. Since ive been using mac and ios, i suddenly realize that i forgot to keep up news about the latest processors or graphics card, i dont even know how to replace dead batteries nowadays. What Apple tries to tell you here is that, You are a consumer, you should focus on what you do best, on being a good doctor or lawyer, let them do their job and you dont need to worry about the rest, you dont need to waste time being a geek.
Think about the car industry as how it used to be, it is the perfect example of letting the customers do what they do best, you just need to know how to drive, they will settle everything else for you.
ios is not as customizable compared to android.
if i ever wanted to upload a screenshot of my iPhone screen, you will notice that aside from all the apps cluttered together, i am still using that original bubble wallpaper came stock with the iPhone. i remember when i first saw the iPhone 4 advertisement, the retina display, the glass design of the iPhone 4, it was one of that “wow” moment and that i thought, finally someone from the tech industry really makes product with a heart. i really dont think there is anything to customize from a already perfect phone, i dont even use a screen protector or phone cover. Simplicity always prevail at the end, think Braun, religion, life.
is there anything to modify on a Porsche or Ferrari?
what is a perfect phone?
a perfect phone is a phone that works seamlessly and intuitively, not a phone with 2.5ghz processor and 1gb ram, neither a phone with a 5.3 inches display but still havent get something as simple as smooth scrolling right. simple as that. Unlike Android users, we dont like to Google up about how to do this do that with our phones.
Screensize?
Until today Apple is still using its standard 3.5 inch screen on iPhones. what it means is that a phone is a phone, and it should function like a phone. a tablet is a tablet and it should function like a tablet.
Phone? Tablet? does that specific tagline sound familiar to you? What about, Too Big For A Phone, Too Small For A Tablet?
oh an iphone breaks easily and the s2 fared better in droptest.
Given the example of when youre buying a very expensive piece of furniture, would you like your furniture be made out of glass, or cheap plastics? just because plastic survive better in droptests? LOL
Ios doesnt even support flash!
i remember when i was a kid, around 13 to 14 years old, i was stunned, awestricken to the graphical capability of Flash, i tried learning how to do flash graphics, on a laptop running Windows 95. Many years later today, developers are coming out with better platforms, html5? they are more stable, less ram consuming, compared to a 10+ years old graphics technology. That 200’000 apps in the Appstore, graphical and non graphical, proved the irrelevance of and independence from Flash, perhaps Adobe should look forward to developing better multimedia platforms instead of accusing Apple of leaving the past behind, yes Steve Jobs said that himself.
i recently saw the tagline of Galaxy Tab ad. Seems to me they are making Flash support a big part of their marketing, meh!
About Android’s growing dominance in market share.
I recently read a forecast of someone saying that the Android Market will one day overtake the Appstore because of Android’s dominance in market share, thus making app developers switch focus into developing apps for Android, instead of Ios.
Apple’s success was never about marketshare, its all about the quality of it’s customers instead, speaking of customer quality, what i mean over here is Ios users are more likely to purchase apps from the Appstore, more likely to buy books from the iBook store, more likely to subscribe to magazines in Newsstand, more likely to download from iTunes, more likely to buy genuine softwares from the Apple store instead of installing pirated versions of Adobe illustrator.
.
how do they build a network of quality customers? Android fails to understand that customer support is all the while backbone of Apple’s success. Given a situation of a phone breakdown, we want to be able to just throw our phone back to Apple store and have them fix it, instead of typing “why does my phone shut down by itself?” into that Google search bar. Quality customers demand perfect customer support, put it simply they only demand the best, that also explains why people have been making a big fuss about iPhone 4′s antennagate issue, or the 4s battery issue. The 4s runs an exceptional 6 hrs of active usage, and that scores way better than alot of Android phones out there. Put it simply that quality customers demand perfect products from Apple. quality customers also demand customer superiority, Apple did so by enabling the Ios 5 update for 3gs users, they all don’t want to feel ripped off by asking “why my phone cannot upgrade to ice cream sandwich?”
.
People just dont like the feeling of a company sells them a phone and leave them alone. Apple today is the biggest tech company in the world, but it was never the leader in marketshare. Mac os was never the marketshare leader in desktop os, ios was never the marketshare leader of smartphone os, before Android there was Berry, before Berry there was Symbian.
Speaking of customer quality and customer support, i myself realize that the worthy competition for Apple, is Amazon, instead of Google.
What Android fails to understand.
Apple’s huge success was never about catering to market demands like faster processor, bigger screen size etc. they just make cool products and sell them for a profit. It really is that simple, but it is also what Android fails to deliver.
All of the above is about my view, on marketing, on my strong belief in design philosophy. it is never meant to offend any Android users. But being me also means that while you can deny my thoughts, i will still be certain that i am right.
